The early cave paintings and Chinese magic mirror attest the fact that man has always been very fascinated about creating image and using interference of light. Holography was born at the time of Indian independence, but became a real technological possibility when laser was invented in 1960. The technology has been visualized many invisible avenues and seems to have advanced rapidly in recent times, as a consequence, holograms have started appearing everywhere: on credit cards, magazine covers, advertisements and medical images, to cite a few.

The United States represents the largest regional market for industrial applications of holography worldwide. Europe and Japan are the other major holography markets. According to Expresswire, over the next five years the hologram market will register a 27.3% CAGR in terms of revenue, the global market size will reach USD 120 million by 2024, from USD 29 million in 2019.

According to Market Research Future, the hologram market in India is constantly increasing with an average growth rate of 19% per annum in last 5 years. It is further projected to grow at 19% CAGR for the next 5 years as there is a huge demand of holographic features in various sectors. The increasing need for enhanced security and protection of consumers from counterfeit products as well as quality services, reasonable price, increases in export are the reasons behind this constantly growth.

Key highlights of IP landscape on authentication:

• Optical security and Track and trace system are the most used technology in patent publications authentication innovation domain.
• De La Rue, SICPA and Dai Nippon Printing are the top assignees.
• China is leading jurisdiction in filing patents for authentication related technologies, followed by United States and Japan.
• More than half of the publications in authentication came in last 5 years.